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Silicon Valley’s latest investor darling, a $400 juice machine, does essentially the same thing as human hands, Bloomberg reports ― and Twitter users are squeezing the situation for every drop of sarcasm it’s worth.
Juicero is a juicing machine and service that secured about $120 million in funding from the likes of Google and other venture capitalists before it rolled out to 17 states this week. The pricey machine is built to squeeze the subscription-only Juicero bags of chopped fruit and veggies, which it reportedly “cold-presses” using four tons of force. Some have called the machine a Keurig for juice.
But there’s one teeny problem: It turns out you don’t need the machine. Bloomberg reports that recently, “some investors were surprised to discover a much cheaper alternative: You can squeeze the Juicero bags with your bare hands.” Hand-squeezing the bags for 90 seconds, they found, rendered almost as much juice as using the $400 machine for two minutes.
Naturally, Twitter just can’t take the fail. 

Juicero should have seen this coming. I've been eating Keurig pods for a year.— Volcel Proust (@Ugarles) April 19, 2017

@danprimack juicero is proof that VCs just use dart boards. While drunk.— Ken Goldsholl (@KenGoldsholl) April 19, 2017

So juicero is just caprisun for yuppies— Michael Zhao (@mhzhao) April 19, 2017

Concept art from today's Juicero R&D meeting pic.twitter.com/vGqWkKhQCH— Brian Kelly (@bpkelly89) April 19, 2017

"Juicero" sounds like a bad Shakespeare character.— Knarf Black (@knarfblack) April 19, 2017

I found a faster way to get juice than the Juicero machine. Buy a bottle of juice, pour into cup.— Greg McGregorson (@MrCleanCut_) April 19, 2017

I'm so confused that anybody ever thought that a Juicero was a useful thing to buy.— Dennis DiClaudio (@dennisdiclaudio) April 19, 2017

hey guys. the next time someone says silicon valley is going to solve hunger or climate change or take us to mars, remember the Juicero.— jesse farrar (@BronzeHammer) April 19, 2017

It is worth noting that making juice with cold-press machines does retain more of the fruit and vegetables’ nutrients than cheaper methods like squeezing produce by hand or using a traditional juicer. An actual cold-press juicer may be worthwhile if you’re looking to maximize every drop. 
Then again, eating a piece of fruit is pretty healthy, too.  -- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.
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